Marketing for Health Coaches: 10 Proven Strategies To Get High-Paying Clients

When I first became a health coach many years ago, I had yet to learn the most important skill — marketing for health coaches. I had my qualifications, my personal story, and a massive desire to help people. But, coming from a corporate world, I lacked the business marketing skills needed to succeed.

Fast forward to today: I’ve made $800,000 coaching online and can clearly see the many mistakes I made along the way. The truth is, mastering marketing as a health coach is the make-or-break skill that separates those who thrive and make six figures online from those who barely scrape by.

But here’s the kicker: it doesn’t have to be this way. I learned it the hard way, and now I want to help as many coaches as I can.

Whether you’re a beginner health coach just starting online or have been around for a while and haven’t grown to the level you want, you can market your health coaching business in a way that attracts high-ticket clients to join your coaching program, helping you achieve those coveted $5K or even $10K months. This isn’t just a pipe dream — it’s entirely possible with the right strategies.

We’ve done it for our business, I’ve helped 80 other health and fitness coaches do it, and I know we can do it for you too.

In this ultimate guide, we’ll dive deep into ten proven steps to help you grow your health coaching business online. These aren’t just theories; they’re the exact methods that have worked for other coaches in your niche.

Let’s dive in!

1. Find Your Profitable Health Coaching Niche: The Foundation of Your Success

Don’t start posting on social media hoping to find clients without taking this first step. To stand out and start charging $2,000+ per client, you need to find a coaching niche that sets you apart. This isn’t just about differentiation; it’s about becoming the go-to expert in a specific area.

Action Steps:

• Identify your unique skills, experiences, and passions
• Research market demands and pain points
• Create an offer that solves a problem
• Craft a compelling niche statement

Remember, niching down doesn’t limit your options — it amplifies them! When you become known as the specialist in, say, “gut health for busy professionals,” you become irreplaceable. And irreplaceable coaches can charge high-ticket prices.

To find your perfect niche, ask yourself:

• What health or fitness challenges have you personally overcome?
• Who do you most enjoy working with?
• What problem can you solve for them?

The sweet spot is where your passion, skills, and market demand intersect. Once you’ve identified it, own it with everything you’ve got.

2. Craft an Irresistible High-Ticket Coaching Offer

When I say high ticket, I mean a package worth $2,000-$5,000+. Yes, you can achieve this as a health coach. Check out my clients’ before-and-after results to see how many coaches started charging high-ticket prices, even as beginners.

High-ticket coaching isn’t just about charging more or “only working with millionaires.” It’s about delivering immense value to your clients. Your offer should make potential clients think, “I’d be crazy NOT to invest in this! Sign me up!”

Key Components of a High-Ticket Coaching Offer:

• A transformative promise that speaks directly to your niche
• A unique methodology or framework (a unique system that got you results)
• Support and accountability (accountability is key!)

Important: Don’t just sell coaching sessions; sell a complete transformation. Package your expertise into a signature system that guides clients from their current struggles to their desired outcomes.

Remember, the goal is to create an offer so compelling that the price becomes a secondary consideration.

3. Master the Art of Storytelling to Attract Your Ideal Clients

Here’s a mantra to remember: “Facts tell, but stories sell.”

Your personal journey, client success stories, and even your failures are powerful tools to connect emotionally with potential clients.

Storytelling Strategies:

• Share your own health transformation
• Spotlight dramatic client before-and-after stories
• Use vivid, sensory language to bring stories to life
• Always tie stories back to your target audience’s struggles and desires

Remember, people don’t buy coaching; they buy the transformation it promises. Make that transformation real through the power of storytelling. In this video, I talk about how to use storytelling for marketing your coaching business.

4. Create Content That Converts

Can you believe that before we became high-ticket coaches and took our health coaching business to a six-figure level, we were creating tons of content but generating only a few thousand dollars a month?

When we changed our marketing plan, we finally saw the level of growth we desired. Our health coaching business went from $40,000 per year (when I say “our,” I mean my husband and me — we’ve been married for 24 years!) to $120,000 per year in just 12 months.

Content Marketing Musts:

• Focus on 1-2 social media platforms, educate yourself on what works there, and follow a proven marketing plan. In my program, I teach strategies for Facebook, Instagram, and YouTube. That’s more than enough to make six figures a year with a coaching business.

Important: Don’t just create content; create a content ecosystem. Each piece should naturally lead to the next, guiding potential clients toward your high-ticket offer.

5. Social Media To Help You Reach Millions

Our health coaching YouTube channel has over 11 MILLION views. You need to be on social media to reach your ideal clients. 

The key is to approach each platform strategically while marketing for health coaches.

Platform-Specific Strategies:

• Instagram: a great nurturing platform for getting high-paying clients 
• Facebook: ditto, really, and plus has groups, so you can join and create communities and make income that way
• YouTube for growing a coaching business: well now people can find you on Google. If you optimize and run your channel the right way, you can appear right at the top and that will bring you TONS of quality people who are search for solutions to solve their specific problems.

Important: Again, as I said above, you can start from just ONE social media platform and leverage it to get high-paying clients. Instagram and YouTube are the easiest platforms for that. 

6. Build Your Asset – An Email List

Email is your own asset and a great marketing tool for health coaches. You own it. You don’t own other social media platforms. Having an email protects your business. 

Your social media posts can drive traffic to a resource for your clients. I love webinars. They worked 5 years ago. They work today. We made six figures with a webinar. 

7. Master the Art of High-Ticket Sales Conversations

All the marketing in the world won’t matter if you can’t enroll high-ticket clients. If you don’t know how to sell your offer, you will go out of business. It’s as simple as that, really! 

Sales Conversation Mastery:

• Focus on listening and understanding the client’s true needs
• Position your offer as the solution to their deepest problems
• Address objections before they arise
• Help your clients make decisions and enroll them in your program

Remember, selling is serving. The best transformations are achieved when people invest in themselves. 

8. Harness the Power of Community with Facebook Groups

While you don’t have to have your own community, it helps tremendously. Building a community is one of the most powerful ways to attract high-paying clients. Facebook groups provide an ideal platform for this, allowing you to create a space where your ideal clients can connect, share, and learn.

Community Building Strategies:

• Create a Facebook group focused on your niche (e.g., “Gut Health Warriors”)
• Provide value AND also use powerful calls to action to drive people to take that next step
• Use Messenger to connect with people and drive them to book a call with you 

9. Create a High-Converting Webinar

That’s my favorite! I talked about it above. Webinars are a powerful tool for health coaches to demonstrate expertise, provide value, and convert leads into high-ticket clients. A well-crafted webinar can be your 24/7 salesperson, consistently bringing in new clients.

We literally book calls in our sleep, thanks to our webinars! 

Webinar Success Strategies:

• Choose a compelling topic that addresses a major pain point of your ideal client
• Structure your content to provide immediate value while showcasing the need for your high-ticket offer
• Include client success stories and testimonials
• End with a strong call to action (i.e. to book a discovery call with you)

10. Run Facebook Ads to Promote Your Webinar or Facebook Group

Facebook ads are a powerful marketing tool for health coaches to amplify your reach, and attract your ideal clients at scale. 

We’ve done ads for our business, I teach Facebook ads to coaches, and from our experience, webinars, and Facebook group ads are still where it’s at. 

Facebook Ad Strategies:

• Use detailed targeting to reach your ideal client avatar (laser-focused!)
• Create compelling ad copy that speaks directly to your audience’s pain points
• Design eye-catching visuals that stop the scroll
• Set up a proper tracking system to measure your return on ad spend 

Important: Never ever run ads unless you can measure data, know how to interpret it, and know how to make the right decisions based on what’s working and not working. 

Your Path to a Thriving Online Coaching Business

Implementing these marketing strategies for health coaches isn’t just about learning how to get online clients – it’s about transforming your entire health coaching business. It’s the difference between struggling to make ends meet and confidently charging premium prices AND getting paid clients. 

Your journey to $5K, $10K, or even $20K months starts from the actions and work you put into your business today. Implement these marketing strategies for health coaches, stay consistent, and watch as your health coaching business transforms.

The world needs your expertise, and there are high-paying clients out there searching for exactly what you offer. 

It’s time to step up, stand out, and claim your place as a leader in the health coaching industry.

Are you ready to take the first step?

Join me for my free online training video where I will show you how to create a high-ticket coaching program and get high-paying clients. Click here to watch it now >>