How to Find a Health Coaching Niche

Are you a health coach who wants to find the right health coaching niche and feels overwhelmed by the sea of competition in front of you? Oh, you’re not alone. We started our online coaching business many years ago and since 2020 we have seen how competition in the online coaching space has exploded.

And with it, the number of health coaches who are competing for attention in their desire to bring in paying clients and generate their $5K-$10K+ online.

But here’s the real-deal truth: without a laser-focused niche, you’re just another face in the crowd, struggling to attract high-paying clients and build that profitable coaching business you’ve always dreamed of.

The Online Health Coaching Niche: Who Gets The Attention?

Let’s face it – the online health coaching market is competitive.

If you on Instagram, Facebook or Youtube, you’ll see a gazillion other health and fitness coaches posting their content. Every day, tens and tens of thousands of coaches compete to get paid clients. And according to Forbes, the digital marketing space will only continue to grow.

Yes, it’s competitive, my friend! And if you’re not careful, your dreams of running a thriving health coaching business online could be crushed before they even begin.

But here’s the silver lining: amidst this chaos lies an opportunity.

An opportunity to carve out your own unique space, to become the go-to expert in a specific area, and to attract high-ticket health coaching clients who are ready to solve a big problem and want your help.

And to show you some examples of what’s possible in the health coaching niche:

With the right niche and marketing strategies we grew our online health coaching business from $40K per YEAR to $10K-$20K MONTHS.
I helped one of my clients Dr Katie, who was a total beginner health coach generate $9,400 in profit within less than 2 months of her starting from scratch all due to choosing the right niche and following my Six Figure Health Coach marketing plan
Health coach Ken was able to sign up 2 clients at $3,200 each as soon as he launched his health coaching program, thanks to the right niche.

The Power of Choosing the Right Niche: Your Pathway to $5K-$10K+ Months

Choosing the right health coaching niche isn’t just important – it’s critical to your success. Especially in our current world.

It’s the difference between scraping by with a few hundred dollars a month and consistently generating $5K-$10K+ months. It’s the key to attracting high-paying clients who value your expertise and are willing to invest heavily in your high-ticket health coaching programs.

But here’s where it gets tricky: most health and fitness coaches are getting it all wrong. They’re making critical mistakes that are sabotaging their growth and keeping them trapped in a cycle of struggle and frustration.

Let’s talk about them … So …

The 3 HUGE Coaching Niche Mistakes That Are Sabotaging Your Growth And Income

1. The “I Can Help Anyone” Trap: aka thinking that being a generalist will attract more clients. Truth: high-paying, ready-to-invest clients are looking to solve a specific problem and want specialized expertise.

2. The “Follow the Herd” Fallacy: You choose a popular niche because “that’s where the money is,” and because “everyone says weight loss sells better” without considering your own unique story and message. Result? You blend in instead of standing out, making it harder for clients to find you.

3. The “Passion Without Profit” Pitfall: You pick a niche you love, but fail to validate if there’s a hungry market willing to pay a premium for it. If you wonder what I mean by premium, here’s my blog article that talks about how to create a high-ticket health coaching program.

These mistakes aren’t just costing you clients – they’re costing you your dreams. They’re the reason you’re still struggling to make ends meet while other coaches are living the laptop lifestyle, enjoying $10K+ months, and making a real impact in people’s lives.

For example, our online coaching business has allowed us to live and work from anywhere in the world, travel to 42 countries, and generate six figures a year, while at the same time reaching millions of people with our message and making a real impact on their lives.

Having helped 100 other health and fitness coaches start and grow coaching business online, I can tell you that you can pick a profitable health coaching niche and get high-paying clients.

How? By following these 5 power-packed steps to find your perfect, profitable health coaching niche.

How to Find a Health Coaching Niche: 5 Steps to Uncover Your Profitable Health Coaching Niche

1. Leverage your Six Figure Message To Market

Let’s just start there. Your niche is YOU. It’s YOUR transformation OR the transformation of your clients. What health challenges have you overcome? What transformations have you achieved? Your unique journey is the foundation of your niche. It’s what will make you authentic, relatable, and irresistible to your ideal clients. This is your Six Figure Message To Market.

Action steps:

Create your zero to hero story that you’ll share with your target clients
Identify the health topics that make you lose track of time when you’re discussing them
Reflect on the transformations you’ve helped others achieve
Ask yourself: “If I could only help people with one specific health issue for the rest of my life, what would it be?”

2. Identify Your Dream Client Avatar

Get specific – very specific. Who do you want to serve? What are their deepest fears, most burning desires? What keeps them up at night? The more intimately you understand your ideal client, the more magnetic your coaching offer becomes.

Action steps:

Create a detailed persona of your ideal client, including age, gender, occupation, and lifestyle
List their top 3 health-related pain points and desires
Describe their daily routines and challenges
Identify their values and beliefs about health and wellness
Research where they spend time online and what type of content they consume
Conduct surveys or interviews with potential clients to gain deeper insights

3. Validate Your Niche with Data

Don’t just rely on gut feelings, you can’t build a thriving online coaching business with intuition alone. Dive into keyword research, analyze Google Trends, and scour online forums. Is there a hungry crowd searching for solutions in your potential niche? Are they willing to pay premium prices for those solutions? Let data guide your decision and safeguard your future income.

Action steps:

Use tools like Google Keyword Planner to research search volumes for keywords related to your niche
Analyze Google Trends to identify growing interest in your niche
Join Facebook groups related to your niche to gauge interest and pain points
Check Amazon bestseller lists in your niche to understand popular topics
Research competitors in your niche and analyze their offerings and pricing
Look for successful coaches in adjacent niches for inspiration and market validation

4. Craft Your Unique Message

What makes you different? Why should high-paying clients choose you over the sea of other coaches? Develop a compelling unique value proposition that speaks directly to your niche’s pain points and desires. This is your secret for attracting high-ticket health coaching clients.

Action steps:

Identify your unique approach or methodology
List the specific results you can help clients achieve
Craft a clear, concise statement that communicates your unique value
Test your value proposition with potential clients and refine based on feedback

5. Test and Refine Your Niche

You need to go out there and understand your market. The most successful coaches are those who can adapt and evolve their niche based on real-world results. We’ve adjusted our health coaching niche a few times to get to six figures a year.

Action steps:

Create a training or a webinar targeting your niche
Offer free 15-minute consultations to potential clients in your niche
Collect testimonials and case studies from early clients
Be prepared to adjust your niche focus based on the feedback and results you receive

By following these steps, you’re not just finding a niche – you’re uncovering a goldmine.

You’re positioning yourself as the go-to expert in a specific area, making it easy for high-paying clients to find you and invest in your high-ticket health coaching programs.

But remember, this isn’t just about making money online (although that’s a fantastic bonus). It’s about creating a health coaching business that lights you up, that allows you to make a real difference in people’s lives, and that provides you with the freedom and fulfillment you’ve always craved.

How to Find a Health Coaching Niche: The Time To Act is Now

The online health coaching market isn’t getting any less crowded. Every day you spend without a clearly defined, profitable niche is a day you’re leaving money on the table and letting your dream clients slip through your fingers.

Don’t let another day go by struggling to stand out in the crowded health coaching market. Don’t waste another moment wondering why your health coaching program isn’t attracting the high-paying clients you deserve.

Take action now. Discover how to find a health coaching niche that suits your expertise and transforms your business into a thriving, profitable powerhouse. Dive deep into these steps, uncover your perfect health coaching niche, and transform your coaching business into the thriving, profitable powerhouse it was meant to be.

Remember, the riches are in the niches. Your perfect, profitable health coaching niche is out there, waiting for you to claim it. Will you answer the call and take your rightful place among thriving health coaches? The choice is yours. Your future self is counting on you to make the right decision.

Your journey to $10K+ months and a truly impactful health coaching business starts now.

Are you ready to take the first step?

Join me for my free online training video where I will show you how to create a high-ticket coaching program and get high-paying clients. Click here to watch it now >>